Originally designed for a program that would house all of the digital marketing assets available to Snap Fitness gym franchisee owners, this Snap Digital logo was highly liked and acquired by the Product Team at Lift Brands Corporate. This logo is now utilized across all Snap Fitness club locations globally, as well as on the Snap App, as a rebrand for the partnership between Snap Fitness and Fitness On Demand. Essentially, it now represents the library of Fitness On Demand videos and assets only available to Snap Fitness members.