Two new platforms. Eleven new drinks. The 144design team and I had the opportunity to partner with Caribou Coffee® to create the Summer 2024 promotional window. My primary focus was developing art direction for the stylized product and lifestyle shoots. The direction I chose included dynamic angles and use of movement in shots to emphasize the new energy drink platform, as well as bright vibrant colors to call out the new fruit shakers and delicious flavor cues. I then led the art direction for digital assets, including recommended revamped email and web page designs.

Aspects of both my art direction for the photoshoots, as well as my recommended direction for emails and web pages have now been adopted by the Caribou Coffee® team and integrated into their brand as a whole.