Embrace the enchantment of fall by transporting into a realm of dreamy beverages that are oh-so-real. As part of the 144design team, I had the opportunity to partner with Caribou Coffee® to create the Fall 2024 promotional window. My primary focus was developing creative concepts for the interior and exterior store signage. Once approved, we used the print collateral as a jumping off point to develop an entire suite of digital assets for the Fall 2024 menu launch, including stylized product and lifestyle photoshoots, emails, web pages and in-app deliverables.

During this promotional window, I also had the opportunity to art direct and create in-stadium animations for the Minnesota Vikings and the Twins. The Vikings animations focused primarily on a promotional buy one get one offer when the Vikings intercepted the ball (which they did quite a bit this year, SKOL!) and the Twins animations focused on promoting two new apple beverages.