The 144design team and I had the opportunity to partner with the Best Buy™ events team to brand and create the event signage for the annual Best Buy™ HLM event.

I developed the concept for the event signage, and my talented co-worker Sydney Ulrich (@sydulrich on Instagram) brought the entire suite of print and digital collateral to life. While my logo concepts were not ultimately chosen, one concept was turned into a merchandise patch that attendees received, so a big shoutout and thanks to Sydney for bringing that particular piece to life!