C onservation Fund Logo
Branding for a fictional animal conservation fund seeking to protect the pygmy elephants, an endangered species.
The logo itself is in the shape of an elephant, but also mimics a heart in order to convey the fund's love and adoration for the pygmy elephant. The color scheme is reminiscent of the pygmy elephant's skin color, as well as reflects the animals calm nature. I chose to use the typeface Futura because it has a strong and sturdy look similar to the strength of the pygmy elephants.