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Sparty's Logo Refresh

Client

Michigan State University

Date

May 2024

Deliverables

• Brand Development
• Hand lettering
• In-store signage
• Logo Design

I had the opportunity to present a reimagined and refreshed logo, brand and dining experience for Sparty's, Michigan State University's on-campus grab-and-go convenience stores. While Michigan State opted to keep the original Sparty's branding, this project was a wonderful opportunity for me utilize my hand-lettering skills to create a unique logo mark.

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