Gram's Jam Candles Branding
Branding for a fictional candle company. Gram’s Jam Candles is a candle company that specializes in creating scents based on the old family jam recipes of Grammy Ann Perkins. Opening its doors on May 22, 2000, Gram’s Jam Candles storefront is located in Pawnee, Indiana at 720 Entertainment Blvd. These candles smell unlike any other candle you have ever experienced. Bringing the delicious and homey smells of Grammy’s kitchen, these candles are sure to brighten your day and bring a rumbling to your tummy. Smells so good, you’ll want to take a bite!
While creating this brand, my main goal was to highlight the family oriented nature of the company. What makes Gram’s Jam Candles so appealing is the family business aspect of the company. I wanted to showcase the company’s intent on creating candles based on old family jam recipes, emphasizing both the delicious smells of the product, but more importantly the love around which the company was started.
I sought to create a logo that was visually appealing as well as promoted the company’s family values. The focus of my inspiration for the brand came from babushka dolls due to their adorable appearance, as well as the fact they look like grandmothers. The color palette is bright and inviting, playful and fun. The colors chosen reflect Grammy Ann’s personality, and reinforce her pleasant and cheerful demeanor.